Sponsorship Opportunities: Strategic Exposure. Lasting Impact.

Macerich sponsorships place your brand in front of millions of high-intent shoppers at premier retail destinations across the country. From seasonal campaigns to permanent amenities, our turnkey platforms deliver targeted visibility, extended dwell time and direct consumer engagement—right where purchase decisions happen.

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PenFed Plaza-branded entryway at Tysons Corner Center

Naming Rights

Secure long-term brand visibility through naming rights at key amenities and destinations within our centers. From lounge areas to signature spaces like HiFi at FlatIron Crossing—featuring retail, dining, entertainment and residential amidst lush outdoor settings—these sponsorships offer powerful alignment and ongoing consumer connection.

Children's Play Areas

Our interactive play areas offer a unique opportunity to reach parents and caregivers in a setting designed for longer dwell time. Brand messaging in these spaces benefits from dedicated attention, trust, and repeat visibility.

Wi-Fi Sponsorships

Sponsoring center-wide Wi-Fi puts your brand directly in front of shoppers as they connect. It’s a frictionless, high-frequency touchpoint that reinforces brand awareness and digital engagement.

Valet & Lounge Areas

Associate your brand with premium services that make shoppers’ lives easier. From valet stands to soft-seating areas, these touchpoints provide practical benefits while keeping your brand front of mind.

Santa and Mrs. Claus surrounded by additional holiday entertainers in costume

Photo Experience Sponsorships

Sponsoring photo experiences during peak retail seasons delivers unmatched visibility and brand alignment. These activations attract long lines and experience high engagement and strong foot traffic—making them a strategic touchpoint for building affinity and driving action.

A summer concert series performance on Tysons Corner Center's Plaza

Events

Amplify Your Brand with Built-in Buzz. Our year-round events attract high volumes of foot traffic and social sharing. Align your brand with center-hosted experiences that spark joy and keep shoppers engaged longer. Opportunities include Concert and Movie Night Series, Food and Wine Festivals, Community Events, Cultural Celebrations and Back-to-School and seasonal programs.

Ready To Sponsor?

Let’s bring your brand to the center of the moment. Contact us to explore sponsorship packages across our national portfolio or individual centers.