Retailer Marketing Partner In Success

Our expansive set of marketing opportunities keeps your store top of mind with shoppers. Benefit from engaging events, uncommonly effective common area activations, dynamic digital channels and much more.

Retail Marketing Presentation

See how Macerich is committed to partnering with retailers and maximizing mutual success in our high-performance markets.

Dedicated Retailer Support

Our expert corporate and local teams, as well as a full suite of marketing and operations platforms, actively support individual stores throughout the Macerich portfolio with creative engagement and impeccable marketing execution.

A Natural Partner

At Macerich, our longstanding industry leadership in sustainability combines with solid financial performance – an essential balance as we remain sharply focused and on track to achieve our carbon neutrality goals. We get to know our retail partners’ ESG goals and provide strong tenant partnership, contributing to our shared journey for the betterment of the communities we serve.

Digitally Enhanced Shopper Experience

Macerich is focused on enhancing shoppers' mall experience through a robust set of digital touchpoints that are always evolving as technologies - and the way people shop - continue to change. We continually explore and invest in the best omni-channel service enhancements with technology partners.

Engaging Our Shoppers

Macerich's always-updated digital platforms truly connect with shoppers wherever they are. From retailer-focused property websites to powerful emails, smart social media interactions and our very popular Text Concierge, our digital platforms and social media outreach put retailers first.


Select premier centers offer sophisticated tourism programs and partnerships to encourage the #1 activity – shopping – for visitors when they travel to the U.S.

These centers:

  • Offer the Visitor Savings Pass valued at up to $1K in savings from participating retailers
  • Work with major travel partners to promote experiential shopping, dining and entertainment packages that feature our retailers
  • Provide hospitality for group business, including motorcoach series, conventions and events
  • Cultivate relationships with international and domestic travel trade partners, including leading tour operators, travel agents, online travel agencies and media
  • Work with local tourism community partners including the State Office of Tourism, convention and visitors’ bureaus, as well as resorts and hotels to help market our shopping experience

Activate Your Brand

Be the center of it all and promote brand awareness in the common area through interactive activities and events that create a unique shopper experience, including product demonstrations, samplings, celebrity appearances and signings, and much more.

Catch Their Eye

Reach shoppers and provide an engaging brand experience through one of the most influential media platforms — the MALL. Explore opportunities to amplify your brand through Large-Format Digital Displays, In-mall Banners, Elevator and Escalator Graphics, Wallscapes, Floor Graphics, Large-Format Exterior Spectaculars, Pole Banners, Custom Elements, Backlit Directory Panels, Standees and Table Clings.


Macerich's well-timed and expertly executed events bring people together at our exceptional properties for everything from cultural celebrations and seasonal events to Black Friday traditions, outdoor movies, summer concert series, fashion shows, Kids Club and much more. Retailers take center stage at our customized, on-site events.