Retailer Marketing Expand your reach.

Our expansive set of marketing opportunities keeps your store top of mind with shoppers. Benefit from engaging events, uncommonly effective common area activations, dynamic digital channels and much more.

Retail Marketing Presentation

See how Macerich is committed to partnering with retailers and maximizing their success in our high-performance markets.

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Dedicated Retailer Support

Our expert corporate and local teams, as well as a full suite of marketing and operations platforms, actively support individual stores throughout the Macerich portfolio with creative engagement and impeccable marketing execution.

  • Common area activations are a great way to bring attention and excitement to your store.
  • Our centers regularly hold fashion shows and events.
  • Successful partnerships with retailers deliver results for brands.
  • Family-friendly events draw multiple generations to the mall together.
  • Celebrity appearances and new product launches are just the beginning.

Digitally Enhanced Shopper Experience

Macerich is focused on enhancing shoppers' mall experience through a robust set of digital touchpoints that are always evolving as technologies - and the way people shop - continue to change. We continually explore and invest in the best omni-channel service enhancements with technology partners.

Digital/Social Media

Macerich's always-updated digital platforms truly connect with shoppers wherever they are. From retailer-focused property websites to powerful emails, smart social media interactions and our very popular Text Concierge, our digital platforms and social media outreach put retailers first.

  • Instagrammable murals provide a fun canvas for social media engagement.
  • Our centers' robust social media program authentically brings retailers into the conversation.
  • Facebook and Instagram deliver on-trend lifestyle content directly to our centers' followers.
  • Text Concierge is an easy way for shoppers to get answers via text message.

Tourism

Visitors enjoy our top-tier properties in key U.S. gateway markets and Macerich's spot-on tourism marketing programs successfully connect our retailers with avid shoppers from all over the world.

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  • The NFL Wives Fashion Show event at Santa Monica Place proved to be a big hit with visitors.
  • Guests at Scottsdale Fashion Square can book a customized “Fashionable Luxury: The Story. The Style. The Spirit." shopping experience, which includes a red-carpet welcome with champagne, special gifts, tasteful treats, and so much more.
  • The entrance to Scottsdale Fashion Square, located between Nobu and Francine
  • Many stores offer special savings for international visitors
  • An aerial view of shoppers at Santa Monica Place
  • Phoenix's Biltmore Fashion Park is home to an all-new Life Time athletic lifestyle resort
  • Fashion District Philadelphia is conveniently located in the heart of Center City
  • Situated between Denver and Boulder, Colorado, FlatIron Crossing showcases the region's rustic style
  • Kierland Commons is a top Phoenix lifestyle destination combining many shopping and dining options
  • A shopping tour visiting the Louis Vuitton store at Santa Monica Place
  • Washington Square, located in Portland, Oregon, features lululemon, Williams-Sonoma, and many more
  • The Plaza at Tysons Corner Center is a major destination for dining and outdoor events

On-mall Activations and Brand Extensions

Be the center of it all and promote brand awareness in the common area through interactive activities and events that create a unique shopper experience, including product demonstrations, samplings, celebrity appearances and signings, and much more.

  • Hello Kitty at Broadway Plaza
  • PUMA x Foot Locker at Kings Plaza
  • Nintendo Event at Arrowhead Towne Center

Mall Media Network

Reach shoppers and provide an engaging brand experience through one of the most influential media platforms — the MALL. Explore opportunities to amplify your brand through Large-Format Digital Displays, In-mall Banners, Elevator and Escalator Graphics, Wallscapes, Floor Graphics, Large-Format Exterior Spectaculars, Pole Banners, Custom Elements, Backlit Directory Panels, Standees and Table Clings.

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  • Klarna and retail partners at Tysons Corner Center
  • IWC at Scottsdale Fashion Square
  • Dior at Queens Center
  • Pandora at Kings Plaza
  • Chanel at Tysons Corner Center

Events

Macerich's well-timed and expertly executed events bring people together at our exceptional properties for everything from cultural celebrations and seasonal events to Black Friday traditions, outdoor movies, summer concert series, fashion shows, Kids Club and much more. Retailers take center stage at our customized, on-site events.

  • Our regular on-site events are crafted for the top tastemakers and trendsetters featuring local attractions and highlighting our extraordinary brands.
  • Pride celebration at Santa Monica Place
  • Charles Tyrwhitt Grand Opening event at Tysons Corner Center
  • Scottsdale FashionSquare Birthday Bubbles Event featuring Bulgari