Retailer Marketing Creating Value for You and Your Customers

Powerful marketing programs bring the community to you, keeping your brand front and center with customers. Our properties engage and inspire your audiences through exciting events, attention-grabbing common area activations and dynamic digital channels.

Retail Marketing Presentation

See how Macerich is committed to partnering with retailers and maximizing mutual success in our high-performance markets.

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Dedicated Retailer Support

Our expert corporate and local teams, as well as a full suite of marketing and operations platforms, actively support individual stores throughout the Macerich portfolio with creative engagement and impeccable marketing execution.

  • Common area activations are a great way to bring attention and excitement to your store.
  • Our centers regularly hold fashion shows and events.
  • Successful partnerships with retailers deliver results for brands.
  • Family-friendly events draw multiple generations to the mall together.
  • Celebrity appearances and new product launches are just the beginning.

A Natural Partner

At Macerich, our longstanding industry leadership in sustainability combines with solid financial performance – an essential balance as we remain sharply focused and on track to achieve our net zero emissions goals. We get to know our retail partners’ ESG goals and provide strong tenant partnership, contributing to our shared journey for the betterment of the communities we serve.

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Digitally Enhanced Shopper Experience

Macerich is focused on enhancing shoppers' mall experience through a robust set of digital touchpoints that are always evolving as technologies - and the way people shop - continue to change. We continually explore and invest in the best omni-channel service enhancements with technology partners.

Engaging Our Shoppers

Macerich's always-updated digital platforms truly connect with shoppers wherever they are. From retailer-focused property websites to powerful emails, smart social media interactions and our very popular Text Concierge, our digital platforms and social media outreach put retailers first.

  • Instagrammable murals provide a fun canvas for social media engagement.
  • Our centers' robust social media program authentically brings retailers into the conversation.
  • Facebook and Instagram deliver on-trend lifestyle content directly to our centers' followers.
  • Text Concierge is an easy way for shoppers to get answers via text message.

Tourism

Select premier centers offer sophisticated tourism programs and partnerships to encourage the #1 activity – shopping – for visitors when they travel to the U.S.

These centers:

  • Offer the Visitor Savings Pass valued at up to $1K in savings from participating retailers
  • Work with major travel partners to promote experiential shopping, dining and entertainment packages that feature our retailers
  • Provide hospitality for group business, including motorcoach series, conventions and events
  • Cultivate relationships with international and domestic travel trade partners, including leading tour operators, travel agents, online travel agencies and media
  • Work with local tourism community partners including the State Office of Tourism, convention and visitors’ bureaus, as well as resorts and hotels to help market our shopping experience
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  • Guests at Scottsdale Fashion Square can book a customized “Fashionable Luxury: The Story. The Style. The Spirit." shopping experience, which includes a red-carpet welcome with champagne, special gifts, tasteful treats, and so much more.
  • The entrance to Scottsdale Fashion Square, located between Nobu and Francine
  • Many stores offer special savings for international visitors
  • Fashion District Philadelphia is conveniently located in the heart of Center City
  • Situated between Denver and Boulder, Colorado, FlatIron Crossing showcases the region's rustic style
  • Kierland Commons is a top Phoenix lifestyle destination combining many shopping and dining options
  • Washington Square, located in Portland, Oregon, features lululemon, Williams Sonoma, and many more
  • The Plaza at Tysons Corner Center is a major destination for dining and outdoor events

Activate Your Brand

Be the center of it all and promote brand awareness in the common area through interactive activities and events that create a unique shopper experience, including product demonstrations, samplings, celebrity appearances and signings, and much more.

  • Attract foot traffic and drive immediate sales with short-term pop-ups in high-visibility common areas.
  • Debut new products or collections with extra impact and attention-grabbing placement.
  • Bring your brand front and center to spark engagement and deepen customer connection.
  • Reach out to explore custom activation opportunitiesfor special events.

Catch Their Eye

Reach shoppers and provide an engaging brand experience through one of the most influential media platforms — the MALL. Explore opportunities to amplify your brand through Large-Format Digital Displays, In-mall Banners, Elevator and Escalator Graphics, Wallscapes, Floor Graphics, Large-Format Exterior Spectaculars, Pole Banners, Custom Elements, Backlit Directory Panels, Standees and Table Clings.

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  • Klarna and retail partners at Tysons Corner Center
  • IWC at Scottsdale Fashion Square
  • Dior at Queens Center
  • Pandora at Kings Plaza
  • Chanel at Tysons Corner Center

Events

Macerich's well-timed and expertly executed events bring people together at our exceptional properties for everything from cultural celebrations and seasonal events to Black Friday traditions, outdoor movies, summer concert series, fashion shows, Kids Club and much more. Retailers take center stage at our customized, on-site events.

  • Our regular on-site events are crafted for the top tastemakers and trendsetters featuring local attractions and highlighting our extraordinary brands.
  • Charles Tyrwhitt Grand Opening event at Tysons Corner Center
  • Scottsdale Fashion Square Birthday Bubbles Event featuring Bulgari