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Retailer Marketing

Expand your reach.

Our expansive set of marketing opportunities keeps your store top of mind with shoppers. Benefit from engaging events, uncommonly effective common area activations, dynamic digital channels and much more.

Retail Marketing Presentation

See how Macerich is committed to partnering with retailers and maximizing their success in our high-performance markets.

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Dedicated Retailer Support

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Macerich is committed to partnering with retailers to maximize success in our high-performance properties. Our expert corporate and local teams, as well as a full suite of marketing and operations platforms, actively support individual stores throughout the Macerich portfolio with creative engagement and impeccable marketing execution.

Digitally Enhanced Shopper Experience

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Macerich is focused on enhancing shoppers' mall experience through a robust set of digital touchpoints that are always evolving as technologies - and the way people shop - continue to change.

We continually explore and invest in the best omni-channel service enhancements with technology partners.

Some of Our Partners


Shoppers can enjoy the conveniences of bag-free shopping with on-mall and online purchases delivered same day to home, hotel or offices.


An integrated beacon network across all our centers delivers targeted retailer messaging — "right time, right place and right offer" — to shoppers at our malls.

Amplify by Eye

Optimizing digital directories with content where shoppers can download retailer offers, event details and more directly from their mobile devices.

Happy Returns
A centralized merchandise return program using in-mall kiosks lets shoppers return merchandise from traditional and online retailers. 

A text-based concierge service where shoppers text in questions and receive a live response within minutes.

WithMe’s retail locations blend digital and physical touchpoints to create a new type of flexible retail footprint for brands and retailers.

Digital/Social Media

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Macerich's always-updated digital platforms truly connect with shoppers wherever they are. From retailer-focused property websites and mobile apps to powerful emails, smart social media interactions and our very popular Text Concierge, our digital platforms and social media outreach put retailers first.

Visitors enjoy our top-tier properties in key U.S. gateway markets and Macerich's spot-on tourism marketing programs successfully connect our retailers with avid shoppers from all over the world.

On-mall Activations and Brand Extensions

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Be the center of it all and promote brand awareness in the common area through interactive activities and events that create a unique shopper experience, including product demonstrations, samplings, celebrity appearances and signings, and much more.

Mall Media Network

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Reach shoppers and provide an engaging brand experience through one of the most influential media platforms — the MALL. Explore opportunities to amplify your brand through Large-Format Digital Displays, In-mall Banners, Elevator and Escalator Graphics, Wallscapes, Floor Graphics, Large-Format Exterior Spectaculars, Pole Banners, Custom Elements, Backlit Directory Panels, Standees and Table Clings.


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Macerich's well-timed and expertly executed events bring people together at our exceptional properties for everything from cultural celebrations and seasonal events to Black Friday traditions, outdoor movies, summer concert series, fashion shows, Kids Club and much more. Retailers take center stage at our customized, on-site events.