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Experiential

Work the crowds.

Our beautiful malls are crowd-pleasing venues for all kinds of exciting events from concerts and celebrity appearances to mobile tours, product demonstrations, Ride & Drive events, sampling and more.

Highlights

HGTV

Macerich and HGTV delighted holiday shoppers with a totally immersive, new digital Santa HQ in 10 top-tier malls.

Nespresso

Tens of thousands of coffee-loving shoppers matched their personalities with espresso flavors in a fun activation that drove Nespresso sales at major retailers.

FIFA World Cup

For the final match of the World Cup, Santa Monica Place hosted a high-traffic, Coca-Cola-sponsored party with interactive games, sampling bar and more.

See All Highlights