Our properties perform for brands.
Deliver successful brand and media activations to fully engaged, eager consumers in premier properties. Cultivate and build relationships through productive sponsorships that maximize our powerful real estate in important DMAs.
Ho, Ho, Ho for HGTV
Macerich's new Santa HQ, sponsored and created in partnership with HGTV, offered a totally immersive, digital experience at 15 top-tier malls. Not only did Santa HQ deliver exceptional visibility for HGTV on-mall, but the unique attraction also netted extensive national media coverage and leveraged HGTV's brand beyond the mall through widespread social media engagement.
Buzz for Nespresso
Nespresso connected with tens of thousands of high-end shoppers at Macerich's Tysons Corner Center and Scottsdale Fashion Square. This sampling success drove sales and awareness for a new Nespresso espresso machine sold at Williams-Sonoma, Macy's and Crate and Barrel. The activation included matching sippers' personalities with coffee flavors, giveaways and more — a very successful brew for Nespresso.
Kicking It Up for Coca-Cola
Capturing the excitement of the final games of FIFA's World Cup in 2014, Macerich's Santa Monica Place helped brand partner Coca-Cola score big. The official viewing parties drew thousands of people, who enjoyed Coca-Cola products at a high-visibility, branded sampling bar, along with soccer action on the big screen, interactive games, music and family fun. For Coca-Cola this event was a definite Gooooal!