As Senior Vice President, Chief Marketing Officer, Ken Volk is in charge of all facets of the company’s marketing and business development initiatives. This includes oversight of corporate communications, digital marketing and advertising, property-level marketing, business development and the alternative revenue strategy to foster new partnerships in marketing, media, technology, telecommunications, procurement and specialty leasing.
Before joining Macerich, Mr. Volk was Senior Vice President of Marketing and Communications for The Mills Corporation, where he served as chief officer responsible for the company’s marketing, advertising, communications, research, strategic partnerships and Mills TV digital media network.
Previously, Mr. Volk was Senior Vice President of Shopping Center Marketing for Simon Property Group, in addition to other positions with Simon. Prior to his tenure in the REIT industry, Mr. Volk worked with the Meadowlands Sports Complex, Guinness World Records and Walt Disney World.