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Family Fun

Kids Club powered by National Geographic KIDS.

Connect with kids and their moms — who represent a $2.4 trillion market and make 85% of household buying decisions — with Macerich's Kids Club powered by National Geographic Kids. This award-winning, fun and content-rich program engages families in major markets across the U.S., offering brands a perfect platform to cross-promote services, special events and community partnerships. Tap into can't-miss, entertaining programs from one of the world's most respected names in education, National Geographic KIDS. From big cats and even bigger dinosaurs to whole worlds under the sea, unique themes every two months drive mall traffic and participation in customized events. Be part of the fun and make the connections that matter to your brand with a family attraction unlike anything else in the mall industry.

On-Mall Events

Bi-monthly themes create custom programming and events ranging from hands-on arts & crafts programs, sing-a-longs, activity & coloring sheets, games, live music and entertainment, to giveaways and much more. Fun treats and healthy snacks enhance the experience and create a social atmosphere.

Dedicated Interactive Website:

Families receive exclusive access to Kids Club content on our themed website featuring interactive educational games, fun facts and downloadable materials. Children are encouraged to complete a self-guided curriculum path ultimately rewarding them with collectable Kids Club badges.

Opportunities for Sponsors:

Macerich's unique Kids Club powered by National Geographic KIDS provides an unmatched opportunity to partner with one of the world's top family brands and the best local shopping centers in a fun, educational platform that brings families to our malls.

We invite your business to be a part of this valuable partnership with Macerich and National Geographic KIDS to share your brand with our youngest shopping center guests and their parents.

Partner with Macerich for the opportunity to integrate branding into the following Kids Club components:

  • On-Mall Event activation: opportunity to participate in customizable educational themed events, programming, giveaways, sampling, branded arts & crafts, music, etc. during event

  • Large Format Signage: logo inclusion in all event signage placed on-mall prior to and during each themed event

  • Educational Content: inclusion in all Kids Club online programming pages, gaming sites and parent pages

  • Digital Inclusion: Inclusion in all digital marketing efforts, social media postings and messaging to opt-in Kids Club database

  • Media/PR: Inclusion in all marketing efforts and Kids Club promotional outreach

For More Information on Sponsorship Opportunities, Contact:
David Madrid 602.953.6349
Dawn Banket 703.770.1121
Melissa Buxton 602.953.6541