Skip to main content

< Back to News

HGTV Unwraps Enhanced ‘Santa HQ’ Experience at 15 Macerich Shopping Centers Starting Tuesday, Nov. 6

October 24, 2018

NEW YORK [Oct. 24, 2018] Haul out the holly and string up the lights because HGTV and Macerich will team up once again for Santa HQ—the spectacular holiday event that has reimagined the traditional Santa Claus visit at shopping centers across America since 2014. HGTV and Macerich properties will spread yuletide cheer at 15 sites in Arizona, California, Colorado, Connecticut, Illinois, New Jersey, New York, Oregon and Washington, D.C. Santa HQ will welcome guests seven days a week beginning Tuesday, Nov. 6, through Sunday, Dec. 24 (closed Thanksgiving Day).

The enhanced 2018 holiday experience is sure to thrill guests of all ages. The newly revamped Santa HQ experience will offer an immersive journey featuring state-of-the-art digital technology. Santa HQ 5.0 will feature two new experiences—the Magic Mirror that virtually allows visitors to try on the Santa HQ elves’ favorite holiday outfits and an Elf ID station where kids can create a personalized Elf Academy ID card. Along with these new enhancements, guests also will have a custom photo opportunity with Santa Claus and will enjoy pastime favorites by hopping on the Naughty or Nice O’Meter, exploring Santa’s Observatory with Elf-Ray Vision, and enjoying the synchronized holiday light show featuring over 10,000 individual lights orchestrated to the tune of Carol of the Bells. 

While visiting Santa HQ, guests can customize their individual experience by using augmented reality to view Santa’s Observatory in a magical way. Visitors are encouraged to download the Elf-Ray Vision app or use a provided tablet onsite to discover the enchanting world of Santa HQ in stunning 2D and 3D digital scenes. 

“Santa HQ gives HGTV fans a truly special way to connect with their families in a festive and memorable way,” said Shannon Driver, general manager, U.S. brand marketing, Discovery. “Now in its fifth year, Santa HQ has become a quintessential holiday staple for tens of thousands of families, solidifying it as a fun holiday tradition.” 

“Macerich is very pleased to continue our strong and successful partnership with HGTV,” said Petra Maruca, VP of Business Development for Macerich. “Santa HQ, with its continual reinvention of the Santa photo experience with immersive and interactive new elements, has truly elevated the standard for holiday attractions. We look forward to continuing to offer highly engaging, must-visit experiences for shoppers at our well-positioned retail properties across the country.”

Reservations for each location can be made in advance at HGTV knows the holiday season is a memorable time for the network’s audience, so fans are encouraged to share their Santa HQ experience on Twitter, Facebook and Instagram using #santahq.

Santa HQ will be featured at the following 15 Macerich properties:  

Chandler Fashion Center, Chandler, opens Nov. 8
Scottsdale Fashion Square, Scottsdale, opens Nov. 14

Fresno Fashion Fair, Fresno, opens Nov. 8
Los Cerritos Center, Cerritos, opens Nov. 8
Lakewood Center, Lakewood, opens Nov. 8
The Oaks, Thousand Oaks, opens Nov. 8
Vintage Faire Mall, Modesto, opens Nov. 6

FlatIron Crossing, Broomfield, opens Nov. 9

Danbury Fair Mall, Danbury, opens Nov. 7

Fashion Outlets of Chicago, Rosemont, opens Nov. 8

New Jersey:
Deptford Mall, Deptford Township, opens Nov. 6
Freehold Raceway Mall, Freehold, opens Nov. 9

New York:
Queens Center, Elmhurst, opens Nov. 8

Washington Square, Portland, opens Nov. 8

Washington D.C. area:
Tysons Corner Center, Tysons, Va., opens Nov. 9

Santa HQ was conceived in collaboration with HGTV, Macerich and CNX, a New York-based experiential marketing agency.

HGTV delivers the superstar experts, fascinating families, compelling renovations and stunning transformations that make all things home fun. America’s favorite way to get entertaining, relatable and inspirational home and lifestyle content, HGTV offers: a top 10 cable network that is distributed to more than 90 million U.S. households; a website,, that attracts an average of 9.7 million people each month; a social footprint of 16.8 million; HGTV Magazine, a monthly publication that reaches more than one million readers and exclusive collections of home-oriented products through the HGTV HOME™ consumer products line.  Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. HGTV is owned by Discovery, Inc., a global leader in real life entertainment spanning 220 countries and territories, whose portfolio also includes Discovery Channel, Food Network, TLC, Investigation Discovery, and OWN: Oprah Winfrey Network.

Macerich, an S&P 500 company, is a fully integrated self-managed and self-administered real estate investment trust, which focuses on the acquisition, leasing, management, development and redevelopment of regional malls throughout the United States. Macerich currently owns 54 million square feet of real estate consisting primarily of interests in 48 regional shopping centers. Macerich specializes in successful retail properties in many of the country’s most attractive, densely populated markets with significant presence in the Pacific Rim, Arizona, Chicago and the Metro New York to Washington, D.C. corridor. Additional information about Macerich can be obtained from the company's website:

CNX is a next gen creative and event agency born out of Condé Nast. By combining award-winning experiential agency Pop2Life and Condé Nast's content studio, CNX is uniquely positioned to offer expertise across brand strategy, creative, and experiential. Clients include Discovery Inc., AMC, Capital One, Comedy Central, Lincoln Motor Company, Allure, and iHeartRadio, among many others.


Media Contacts:
Chelsey Riemann / HGTV / 865-560-4896 /
Karen Maurer / Macerich / 602-953-6471 /