November 1, 2017
SANTA MONICA, Calif., Nov. 1, 2017 – Macerich (NYSE: MAC) announced today that its media sales group will now represent the popular Backlit Advertising Kiosks as part of its robust portfolio of consumer-focused media opportunities. Macerich becomes the exclusive sales agent for its Backlit Kiosks at 40 centers beginning Jan. 1, 2018.
These high-visibility media opportunities reach desirable consumers at iconic properties in attractive, densely populated markets, including Queens Center (NYC), Santa Monica Place (LA), The Shops at North Bridge (Chicago), Tysons Corner Center (D.C. Metro), and Scottsdale Fashion Square (AZ), among others.
“Our deep knowledge of our premier properties and the markets they reach positions the Macerich Media Network as an ideal resource for advertising partners,” said Ken Volk, SVP, Chief Marketing Officer, Macerich. “Adding Backlit Advertising Kiosks to our wide range of effective media platforms expands our abilities as a one-stop-shop, delivering even more kinds of media inventory and locations to help brands maximize their exposure.”
Macerich’s Backlit Advertising Kiosks, placed throughout malls at eye level, create a high-impact network of touch points, connecting with shoppers in highly trafficked areas. Located at center entrances, center courts, food courts and other common areas, these media opportunities provide high reach and frequency, repeat impressions and high visibility. Backlit Advertising Kiosks are favored within the advertising industry for their standard size (47” x 69”) and can be activated easily across multiple properties and markets nationwide.
The Macerich Media Network, which features a comprehensive inventory of on-site media assets including large format digital displays, banners, wallscapes, spectaculars and special inventory, provides advertisers the ability to secure packaged signage for a cohesive cross-property branding strategy.
For information on how your brand can connect with shoppers through Backlit Advertising Kiosks and other powerful digital media opportunities at Macerich properties, please contact:
Macerich Media Network at firstname.lastname@example.org
Lauren Spector (West Coast) at Lauren.Spector@macerich.com
Brooke Manno (East Coast) at Brooke.Manno@macerich.com