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Marketing Manager

Fashion Outlets of Niagara Falls USA
Posted Mar 10, 2021

Position Description:

The Marketing Manager is responsible for executing the Macerich franchise marketing model to key audiences: Retailers, shoppers, community, media, investors, and property team. This includes, but is not limited to: Strategic planning, budget management, tenant relations, business development (sponsorships and media sales), advertising and promotions, tourism, media, and community relations. In all efforts, the Marketing Manager will embrace and demonstrate Macerich Core Values and partner with the property team to increase the bottom line profitability of the shopping center.

Essential Job Functions:
•Establish and maintain positive alliances with retailers to understand their business in order to maximize sales productivity and success.
•Effectively communicate the center brand and its center-specific applications to all merchants, and actively solicit participation in brand programs.
•Maximize all local and national marketing programs, events and promotions at the property, and ensure that niche marketing programs reflect the Macerich brand.
•Manage and evaluate effectiveness and value of media vehicles (traditional and non traditional) used to deliver advertising and sales promotion messages.
•Effectively communicate marketing programs through approved collateral vehicles, adopting brand standards for all on-mall applications.
•Effectively utilize, grow and analyze center digital and social media efforts to increase customer engagement.
•Oversee and evaluate marketing initiatives designed to increase gift card sales.
•Execute and report on bi-annual community audits that identify local community relations needs and opportunities. Establish strong relationships with local non-profit organizations that help fulfill company and property community goals. 
•Identify and foster relationships with government agencies, economic development organizations and other civic groups in order to be active, informed community leaders.
•Serve as a leader, along with Property Manager,  to implement and communicate the Macerich Volunteer Program.
•Implement company-wide public relations directives and initiatives at the center level, while following guidelines established by the Corporate Communications team.
•Oversee the development and execution of an annual public relations plan that maximizes opportunities for the property.
•Establish and foster relationships with local media that positively impact perceptions of the property.
•Develop a crisis management plan for the property, along with Property Manager, and effectively communicate the plan at all levels to ensure preparedness.
•Monitor, measure and report media coverage of the property to the AVP, Marketing.
•Understand and follow our company’s key performance indicators, as well as REIT/industry trends.
•Build into all marketing programs measurable objectives that evaluate return on investment and bottom-line profitability to our shareholders.
•Show fiscal responsibility in planning and executing all marketing efforts, and in any use of Macerich and investors’ funds.
•In collaboration with the property team, develop and implement a Common Area Business Plan (CABP) that increases NOI via strategic partnerships, and business development opportunities.
•Serve as a leader within the property team.  Educate, communicate and mentor at all levels to exceed company goals. Demonstrate respect and leadership, while being a strong team member.
•Utilize market research to develop and implement a strategic business plan that increases the value of the shopping center.
•If applicable, hire, train and evaluate Assistant Marketing Manager and/or Marketing Administrative Assistant in order to cultivate their strengths and prepare them as future Marketing Managers.
•Develop a strong partnership with Leasing to provide information and resources that shape merchandising at the property.
•Partner with Property Team to execute a consistently high level of customer service to enhance the shopping experience for our guests.
•Prepare for and actively participate in team property visits with senior executives.
•All other duties as assigned.

Requirements and Qualifications:
•Bachelor's Degree required.
•Minimum of 5 years in retail, marketing and/or shopping center experience.
•Minimum of 2 years in supervisory capacity.
•Flexibility in work schedule, as needed.
•All applicants must be able to perform the essential functions of the position, including corresponding core job requirements, with or without a reasonable accommodation. Reasonable accommodations may be made to enable individuals with disabilities (and others in accordance with applicable law) to perform the essential functions of the job, consistent with applicable laws and Company policy.