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Fashion Outlets

Lunar New Year 2017

Fashion Outlets Chicago and Fashion Outlets Niagara Falls, USA celebrated Lunar New Year January 28 – February 12, 2017 with exclusive offers and special events. Each center distributed Lunar New Year red envelopes with a commemorative Year of the Rooster Green Savings Card and retailer offers and featured special décor in-center, fortune cookies at Concierge/Guest Services, a retailer window display competition, and double motorcoach driver and guide incentives. Kickoff events featured cooking demonstrations from participating retailers and traditional Chinese cultural performances. The program was promoted via property websites, social media channels, and on-mall. Over 48M total media impressions were secured.

 

Fashion Outlets Chicago

  • Hosted a series of games, activities and live performances by the Hauxing Arts Troupe, including traditional Chinese dances, musical performances, and a kung-fu presentation, on January 28
  • Chinese-themed cooking demonstrations provided by Le Creuset on January 28

 Results: 

  • 53% increase in red envelope distribution over last year
  • 13 stores participated in the retailer window display competition 
  • Promotion was advertised via Choose Chicago, Chinese Fine Arts Society, Chinatown Chamber of Commerce, DuPage Visitors site, Oak Park CVB, LED boards, FOC website, social media and in-mall signage

 

Fashion Outlets Niagara Falls, USA

  • Chinese-themed cooking demonstrations on January 28 by Godiva, Le Creuset, DAVIDsTEA Zwilling and J.A. Henckels
  • Hosted live performances, including a Lion Dance, Dragon Dance and Chinese Martial Arts, by Golden Summit, a local non-profit school, on January 29

Results:

  • 24% increase in retailer coupons over last year
  • 15 stores participated in the retailer window display competition 
  • Media coverage from WNYpapers.com, WGRZ.com, Niagara-USA.com, BuffaloVibe.com, ChineseCanadianVoice.com, and Buffalo Spree