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Fashion Outlets

FAM Tours

 

The Fashion Outlets teams host familiarization (FAM) tours throughout the year, promoting your brands to local bloggers, media groups, local tour guides and airline operators

 FAM TOUR HIGHLIGHTS

Midwest Travel Writers:  1/22/16, Fashion Outlets of Chicago

  • Hosted 20 Midwest Travel Writers
  • A tour of the center was provided along with stops for demonstrations at Longchamp and Theory, focusing on travel trends.

Press and Bloggers:  1/30/16, Fashion Outlets of Chicago

  • Hosted 16 press and bloggers
  • A tour of the center along with stops for demonstrations at Le Creuset, AllSaints and The Art of Shaving
  • Secured an article

Lunar New Year Kick-Off:  1/30/16, Fashion Outlets of Chicago

  • Special performances by Huaxing Art Troupe
  • 500+ local Chinese shoppers attended and received the limited-edition LNY red envelopes, featuring a commemorative Year of the Monkey Green Savings Card, exclusive offers from participating store and free services
  • Over 10M PR impressions were secured to promote the performance and promotion 

Chinese Media and the Executive Director of the Chinatown Chamber of Commerce: 3/31/16, Fashion Outlets of Chicago

  • Tour of the center provided, with stops at Kipling, Longchamp and Lolli and Pops 
  • Chicago Wind wrote an article and promoted it on its WeChat page
  • World Journal wrote an article securing 194,580 impressions

Niagara Tourism Convention Corporation Industry FAM:  5/19/16, Fashion Outlets of Niagara Falls, USA

  • Orientation for 22 attendees consisting of Niagara County front-line tour industry professionals from various hotels and attractions
  • FAM attendees received detail overview of Fashion Outlets of Niagara Brands, Tour Program, Green Savings Card Program, and Text Concierge program 

Chinese Media FAM with Helzberg Diamonds:  5/31/16, Fashion Outlets of Chicago

  • Hosted 11 top local Chinese tour operators/guides for a FAM tour, in conjunction with Helzberg Diamonds, who launched a retailer incentive program

UK & Germany FAM: 6/13/16, Fashion Outlets of Chicago

  • Hosted two media outlets in partnership with Great Lakes USA

Niagara Tourism Convention Corporation FAM:  6/15/16, Fashion Outlets of Niagara Falls

  • 32 Tour Operators participated from NY, PA, VA, KY, ND, OH and NJ businesses scheduled to visit Niagara Falls, New York this year and 2017
  • Operators received orientation about Fashion Outlets of Niagara Falls Tourism program, brands and discounts their passengers will experience during their visit

Cathay Pacific Airlines FAM: 6/17/16, Fashion Outlets of Chicago

  • Hosted 11 people from Chengdu in collaboration with Cathay Pacific Airlines and Choose Chicago